The Pros and Cons of Business Intuition In Strategic Decision Making

Program Master of Science in Business Administration Research questions what are the pros and cons of using intuition in the businesses from the strategic decision making approach, in a changing and complex business environment? Purposes To inform business people, especially managers and executives who are facing strategic decision making the benefits and risks of relying on intuition, therefore, they can have a clear mind about to what extend they can trust their intuitive decisions. Findings The pros and cons of using business intuition in strategic decision making is a subjective topic which depends on the different understanding of each individual. In this research, our two authors have tried to be as objective as possible to analyze pros and cons from ten aspects and make a complete summary concerning this issue to orient business people.